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Week 7 in Review

Celebrity-backed rums hit the market, Cruzan Black Strap gets the UC treatment, Island Writers rum it up in Florida and more in this week’s rum news.


Music superstar Ne-Yo talks about his recent deal with Malibu to help launch their Rum/Tequila hybrid, Malibu Red.  Essence Magazine has the scoop.

Following a limited release last November in Hawaii, Sammy Hagar’s Beach Bar Rum will make its North American debut in a few weeks.  It’s already getting plenty of good reviews and buzz through the blogosphere.  Click here for more.

Our friend Rum Shop Ryan tells the tale of our wild weekend on Florida’s Gulf Coast bar hopping, sampling rums, talking travel and capping it all off with an amazing concert by reggae icon, Mishka. reports that “It is a usual trend that beer is the most preferred drink in summers. Whisky is a liquor for all seasons. And rum is preferred in winters and the rainy season, when the temperature dips.”  Hooray for rum!

Pink Pigeon gets the once over by the OC Weekly crew.   What did they think of this fashionable new blend?  Check their blog for details.

Steve from Uncommon Caribbean ponders the best way to enjoy Cruzan Black Strap Rum in their recent Friday Happy Hour segment.